Natural Products Expo West Trend Preview: Regenerative Ag

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The conversations to have, education sessions to attend and products to see at Natural Products Expo West to get the full view of this macro trend.

Author: Jenna Blumenfeld | Published: February 13, 2018

For first-timers and seasoned Natural Products Expo West attendees alike, developing a show floor game plan is a dizzying experience. Here, we narrow it down by showcasing exciting new products that exemplify the regenerative ag trend identified by New Hope Network’s 2018 Next Forecast report.

It’s important, though, to remember that products don’t drive change. People do. Strategize Expo West by learning more about what’s trending and prioritizing deeper conversations. Instead of asking if a brand is sustainable, ask why. And ask how. Use our suggested questions within each trend to break the ice, make lasting connections within the industry and have your best Natural Products Expo West ever.

What is regenerative agriculture?

Doing no harm is an imperative, but healing the harm that’s already occurred is among the richest opportunities for agriculture and the food industry. This includes building soil health, scrubbing waterways of fertilizers and sequestering carbon through deep-root perennials.

Questions to ask vendors

Ask potential vendors these questions to see if their regenerative practices align with your standards.

  • How do you define regenerative agriculture?
  • How do you ensure that your suppliers follow regenerative practices?
  • How do you communicate your regenerative practices to customers?

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