To boost sustainability, natural foods brands and retailers have focused on reducing energy consumption, using recycled and recyclable materials—but what about farms and soil? A partnership between small farmers and Annie’s has demonstrated what supply chain relationships could look like in a more sustainable, soil-friendly future.
Published: March 30, 2018
“Do you understand the barriers for the farmers and are you willing to help them?”
—Erin Sojourner Agostinelli, Demeter
Part 1: Regenerative agriculture: an overview
Highlights from Erin Sojourner Agostinelli of Demeter:
- Soil quality brings us the nutrition density we need in food.
- Bringing regenerative agriculture into the industry involves finding resolution between two attitudes toward timing: You have to be patient and willing to deal with biological timing, but also satisfy the demands of the market, which may want products on shelves tomorrow.
- Questions for brands to evaluate if you want to support regenerative agriculture: Do you know the farms where your ingredients come from; what are the steps you can take to help educate the farmer on the different certifications and tools available; do you understand the barriers facing the farmers and are you willing to help them? And if you can’t trace back where your materials come from or aren’t willing to influence or engage with the farmer, are you willing to go look for raw materials elsewhere and continually invest in your supply chain?